Agile, creative and groundbreaking leader, integrating media and digital solutions
Agile, creative and groundbreaking leader, integrating media and digital solutions
Agile, creative and groundbreaking leader, integrating media and digital solutions
Denis Bouchard is an artisan who began his career as an anchor, journalist and producer.
A strong and credible leader who delivers solid results in terms of profitability, development, products and content. The mobilizing architect of an environment nurturing professional development, respect and integrity. Imaginative, innovative and adept marketing expert who integrates digital and media solutions. Excellent track record for establishing strategic partnerships.
Professional experience
2017 /
present
Coordinator – Professor – Digital Communications Media Program.
COLLÈGE LA CITÉ (OTTAWA) 
Submitted study on Canadian Communications Industry Trends to the Office of the Vice President.
Developped and implemented a Digital Communications Program for Collège la CITÉ.
Actively involved in transferring La Cité’s Digital communications program to the Université de l’Ontario Français’s Bachelor’s Degree Program in Digital Culture and Communications.
2017 /
2023
Senior Advisor
CRTC (OTTAWA GATINEAU) 
Digital transformation project management of the CRTC’s music content monitoring system.
Completion of the model and decision tree allowing the identification and traceability of a work of Canadian music.
2015 /
2017
General Manager
BELL MEDIA (SOUTH SHORE OF MONTREAL) 
Turned around unprofitable markets. Ugraded product (communications R&D by Coleman, Randy Lane, Numéris and Jacob Media). Restructured and administered all activities, put them back in the black, and built new leadership. Deployed digitable strategy and digital performance management tools.
Supported Content and Newsroom Management.
Forged/maintained new partnerships.
2005 /
2015
General Manager
BELL MÉDIA OTTAWA GAT (CIMF CKTF CKQB CJOT CHVR) 
Delivered Canada’s best sales growth, with Ottawa/Gatineau becoming Bell Media’s (Astral Media’s) second top-performing EBITDA market.
Developed the product, while applying media and digital marketing strategies.
Initiated a hybrid media/digital sales strategy.
Employed an innovative approach built around client needs and a skilled, united and well-equipped sales force.
Directed/organized all economic and political activities involved in the opening of Ottawa’s new CJOT Boom digital/broadcast radio station.
Supported Content and Newsroom Management.
Forged/maintained new partnerships.
Prior
experience
2001 /
2005
Vice President & General Manager
Météomédia/weather network (pelmorex) 
Boosted profitability and operating structure, while maximining revenue sources.
Effectively managed product and developed digital strategy.
Maximized performance and results, using data analysis software for strategic decision-making.
Supported Weather, Newsroom, and Content management.
Forged/maintained new partnerships.
Participated in lobbying activities and political monitoring for Pelmorex.
1995 /
2001
General Manager, TV and Radio Sales
and Marketing and General Manager – RNC Média 
Managed marketing and national, regional and local sales for the TVA, V, and SRC networks in the Ottawa, Gatineau, and Abitibi regions.
Managed all RNC Media radio activities in Quebec.
Managed the French-language news departments in northwestern Quebec, Ottawa, Gatineau, Hawkesbury, Argenteuil, and Abitibi.
Directed and deployed all activities involved in opening Ottawa’s new classical music station.
Contributed to RNC Media’s lobbying activities and political monitoring.
1990 /
1995
General Manager
Pelmorex (MID-Canada communication ) 
Managed Mid-Canada’s (Pelmorex) English- and French-language radio stations in the Sudbury, Timmins, Hearts, and Kapuskasing regions.
Managed product, including French-language news for northeastern Ontario (Sudbury to Hearst).
Education and professional development
Education
UQAM
Bachelor of Communications 
McGill University School of Continuing Studies
CMIS Strategic Digital Marketing, e-commerce, 
YCBS
Leading Data Science Projects.
American Management Association
Multiple courses in management, leadership, marketing, and sales management 
Honours and achievements
2024
Pilot project of the Research and Innovation Office of Collège La Cité in collaboration with Métamusique.
Successfully established a conclusive pilot to facilitate the traceability and discoverability of French-language sound recordings according to the CRTC’s definition of French-language music (MVF).
2023
Completion of the model and decision tree allowing the identification and traceability of a work of Canadian music.
CRTC – 181. The Commission is currently developing a digital monitoring system and an open database to simplify and automatize the process of identifying musical selections. This system relies on probative data that can be verified and anchored in existing metadata that are internationally standardized, such as the International Standard Recording Code (ISRC), the International Standard Name Identifier (ISNI) and the International Standard Musical Work Code (ISWC), codes that can be used to confirm the accuracy of the information for any musical selection. Such accuracy is essential to ensure the database is of high quality and that new selections can eventually be added to it automatically. Once it is made public, this database will greatly facilitate identification of Canadian musical selections and mitigate the risks of non-compliance with regulatory requirements. https://crtc.gc.ca/eng/archive/2022/2022-332.htm
2022
Actively involved in transferring La Cité’s Digital communications program to the Université de l’Ontario Français’s digital Culture and Communications Bachelor’s Degree Program.
Active participation in the integration of digital music norms and standards into the CRTC’s revised policy on commercial radio in Canada – Public record: 1011-NOC2020-0374
2019
Developped and implemented a Digital Communication Program for Collège la CITÉ.
2018
Submitted a project for upgrading the digtal platform and radio monitoring program to the President and General Secretary of the CRTC.
Project listed as a priority for the CRTC.
2016
Rolled out a strategic long-term plan and turned around a Bell Media profit centre in financial difficulty.
2012
Winner of the Astral-Bell Media Cup for Best Sales Growth in Canada.
2008
Manager of the Year: Chambre de commerce de Gatineau.
Community
engagement
2022 —
Member, DDEX Digital Data Exchange. Member of various standardization Digital Rights Management (DRM) committees.
2022 —
Board Member, Festival des montgolfières de Gatineau
2015 — 2020
Board Member of the Regroupement des gens d’affaires de La Capitale nationale
2016 — 2019
Board Member, Fondation de l’hôpital Montfort
2005 — 2016
Governor, Chambre de commerce de Gatineau
Contact
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If you have any questions, please contact us at 514 232-3954 or dbouchard@bouchardmedia.ca